April 28, 2011
I came across some pretty good reading today. Enjoy!
Are Boutique Hotels Ready for Meetings?
A rooftop pool that morphs into a dance floor at night. A lounge that hides behind an open-sesame bookshelf. A lobby that’s more like a living room. Boutique hotels have always employed design to create unique experiences for guests. Now, more of those guests are corporate groups. Read the entire article HERE.
How The Museum Hotel Improved Their Website Conversion Rate by 100%
Today, Dave Lemmon shares with us how Redcow Marketing helped The Museum Hotel improve their conversion rate by 100% and achieve a 70% increase in online sales. You can download Dave’s case study in its entirety, below. Read the entire article HERE.
The Big News About Meetings
Larger than the auto industry, the U.S. meetings business supported 1.7 million jobs and generated $263 billion in spending in 2009. Here’s our inside look at the big numbers from the new Convention Industry Council economic significance study—plus seven ways you can promote your meetings internally and externally. Read the entire article HERE.
February 9, 2011
Hotel Marketing Must Gain Better Control Over Pricing
Even as the hotel industry recovers from the recent recession, hotel operators must find a way to work on pricing and distribution in the brave new world of the internet, according to a new hospitality trends report by Cornell’s Centre for Hospitality Research. Read the entire article here.
The 25 Most Influential Executives of the Business Travel Industry
The 25 Most Influential Executives of 2010 is Business Travel News‘ 26th consecutive annual effort to identify the executives who most directly drove those changes, who forced the industry to take notice of and react to their decisions. The list of those executives is not a ranking; BTN is not measuring their relative influence against one another. An appearance on this list is not necessarily an honor; influence, after all, can be perceived positively or negatively, and this list over the years has hosted its share of disrupters alongside its visionaries and innovators. Read the entire article here.
RCMA Tampa Conference Hits High Notes
“It’s a testament to this organization and to Tampa that with all the doom and gloom about the impact of the economy, we enjoyed the highest turnout in planner attendance in three years,” remarked RCMA Executive Director and CEO Dr. DeWayne Woodring during the state of the association address on the final day of the Religious Conference Management Association 39th World Conference & Expo, January 25–28, Tampa, Fla. Read the entire article here.
January 26, 2011
Doug Kennedy comes through with a nice article on inbound sales calls. Josiah MacKenzie also has a nice piece on his favorite 2011 hotel marketing themes. Enjoy.
True Hotel Sales Superstars Love “Clueless” Callers
Indeed, many if not most of today’s sales inquiries are from those who are largely pre-sold prior to phoning. Well established hotels and resorts have the added benefit that many if not most of their callers are repeat guests who have visited before and who already know what they want before dialing.
Given the prolific amount of information available to prospective guests and hotel meeting/function planners, it seems logical that today’s callers to hotel reservations, front desk, and the sales department should be very well-informed before they dial our number. Read the entire article here.
Five Hotel Marketing Themes I Will Champion in 2011
Thanks to Scott Ginsberg and others, I’ve been impressed with the value of having a few core ideas to “champion” in everything I do.
Here’s the five themes that will be infused into my work in 2011: Read the entire article here.
September 21, 2010
A recent article featured in the Competitive Advantage Ezine really peaked my interest earlier today. It got me thinking that hotels and meeting facilities aren’t really utilizing YouTube to its full potential. The article can be found below.
If you haven’t watched a video online, you are in the minority. Seventy percent of Internet users have, and nearly a third have e-mailed or otherwise shared a video online.
Several businesses have jumped on the hype surrounding the YouTube video-sharing site, creating buzz about their products, building brand awareness and capturing indirect sales.
When Smirnoff posted a rap video parody featuring its new Raw Tea product, more than a million people saw the “Tea Party” spot within weeks. Heeling Sports regularly uploads video of its team members performing tricks wearing its Heelys, shoes with retractable wheels. The company generates traffic to the new spots by mentioning them on other sites.
It’s a low-cost marketing tool because the site is free and the target audience prefers clips that are creative but not as polished as standard advertisements. A third of the people who see an ad clip in an online video visit the company Web site, and 8% of those visitors buy something, according to a survey by the Online Publishers Association.
The caveats: You can’t control what others post on the site, such as people who videotape stunts wearing Heelys but not protective gear. And audiences balk at anything they see as fake.
Example: A scandal erupted when viewers learned that a group created by a PR firm was financing a blog purportedly by a couple traveling across the United States in a recreational vehicle and parking in Wal-Mart lots.
Feel free to share your thoughts in the comments section!
August 17, 2010
Hotels Book More Meeting, Convention Groups This Year
Americans are meeting again on the road. Hotels are reporting a rebound in business from group customers, a key segment that includes companies, associations, sports teams, religious groups, social organizations and the military. Read the entire article here.
Hilton Tweaks Name and Logo
Hilton Hotels, the flagship brand of Hilton Worldwide, is changing its name to Hilton Hotels & Resorts and updating its logo. Read the entire article here.
Hotel Rate Talks to Toughen
Buyers are facing their toughest hotel negotiating environment in several years, as hoteliers say they’re planning to push for rate increases amid rising demand and declining supply growth. Read the entire article here.