News Links from July 21, 2011

Group Business Up at U.S. Hotels in Q1
First-quarter group business at U.S. hotels has been stronger than expected, according to data just released from Smith Travel Research.  Read the entire article HERE.

The Power of Religious Meetings
Tough Economic times have put a damper on faith-based meetings, but the Religious Conference Management Association’s member survey shows that in 2010 religious conferences continued to be a strong component of the U.S. meetings industry.  Learn more HERE.

Increase direct hotel bookings with social media
For many hotels, the profitability of direct website sales justify investment in website optimization. Fortunately, this process does not have to be difficult or expensive. It simply requires an understanding of recent changes to search engine algorithms and consumer behavior that guide current best practices.  Read the article in its entirety HERE.



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